Monthly Archive:: March 2005

30 Mar 2005

Time to check the sheds

So it is timely that DB Breweries is celebrating its 75th birthday by searching for the country’s largest collection of DB merchandise. From old beer bottles and brewing equipment, to the latest in merchandise, DB is looking
29 Mar 2005

Sassy with a cap on

This article “Sassy with a cap on” by Cameron Williamson sheds (excuse the pun) some light on the Sassy Red, and my previous comments. “The initial 40,000-litre brew of Sassy (120,000 bottles) was completed at the Wellington
29 Mar 2005

Sassy Red – Competition

Introduce your mates to Mac’s Sassy Red and go in the draw to win a $500 Mac’s bar tab to share with 20 friends. Simply fill in the details below and be in to win!
29 Mar 2005

Mac’s Sassy Red

On Friday 1st April Mac’s Sassy Red will be available. Not sure I understand what is happening here but this is my take on it. Mac’s Brewery had reach capacity at their Nelson brewery. Mac’s Gold was
29 Mar 2005

Beer maker looks to Japan to spice up sales

But New Zealand Trade and Enterprise sees big potential for Taa Kawa beer in Asia, and especially in Japan, where the ale’s sweet taste is attractive to palates. But Rewa, and the nearby Poupatate Marae where the
29 Mar 2005

In the lion’s den

Some commentators put it more bluntly, saying the Lion is no longer lithe and fast. It has been basking in the shade while its flagship, Lion Red, brand dies and Tui has swept in from the south
29 Mar 2005

Brewer updates ‘Yeah right’ campaign

DB marketing general manager Mark Davidson said Tui’s stable of 35 to 50 “yeah right” billboards sported a new message at least every five weeks and could be changed within a fortnight to reflect the latest events.
29 Mar 2005

NZ International Beer Awards

Today we shipped off our samples for entry to the New Zealand International Beer Awards. We have sent all of the Cock & Bull family of beersBlue Goose LagerBuxom BlondeClassic DraughtDark StarFuggles Best BitterMonk’s HabitChubby IV (
22 Mar 2005

Regional Saturday in-store tasting

Saturday 19th March,11am to 4pm, saw me back in store giving tastings to the public who had come in to try the range of Cock & Bull beers. The feedback was all very positive with the Monk’s
22 Mar 2005

Each group at the end of the evening had an opportunity to vote for their favorite beers from the selection they had just tried. The results were as follows1. Monk’s Habit2. Centennial Pale Ale3. Dark Star4. Fuggles